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Web News & Tips - Issue #257

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Web News & Tips
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IN THIS ISSUE:

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Google Update Florida

Web News

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Google Update Florida

By Mark Berger

The Google Update Florida is a day to remember in search engine history. What everyone thought to be true about the Google engine became false when this update ended.

The previous optimizing code for Google known as Google Search Engine Optimixation faltered and failed miserably. Homepages everywhere dropped from competitive keyword SERPS and people lost their entire businesses.

My homepage, along with hundreds of other's angry webmaster's websites, were no longer anywhere to be found in the Google SERPS. Many relevant keyword searches resulted in the return of totally irrelevant sites.

For those who don't know, Google often updates their algorithim, trying to provide newer, better, fresher content to the searching population.

Most updates, such as Dominic in May, have seen things return to normal afterwards. Most things about the algo don't change too much, a little shift here, a little tweak there.

However, not true this time around. If you're a webmaster you probably know what I'm talking about.

The main question on most webmaster's minds: how do I get my site optimized for Google again?

The answer: don't bother. Google has become so unstable due to this last update that no one really knows for certain what to do now to come out on top of Google again.

Most people have switched their optimizing efforts to other engines. I, for example, have now begun optimizing for the Inktomi engine.

Google Update Florida Optimizing Theories If you're bent on still getting your pages to rank well on big G, here are what some people are trying right now. None of them are promised to work, but they're just for ideas:

De-optimizing your site Some people have actually started to "de-optimize," believing that a new spam filter is in place. However, on some competitve keyword searches, you'll find that big sites using all the old optimization methods are still ranking top. 

Building more links Others believe that Google is now bigger on backlinks then anything else. This is a sound theory. There are also rumours flying about that google now only looks at home page link exchanges. This is false in most cases.

Optimizing sub-pages You may find that the big G has dropped your home page, but your sub-pages have remained intact. I have found this for some pages on my site. Yours may be the same.

E-mail: marky-mark21@rogers.com
Author's URL: http://www.make-money-online-fast.com
I write articles related to Internet marketing, SEO (search engine optimization), affiliate programs and affiliate marketing, and tutorials on how basic users can learn to make money like the pros with little work.

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Web News

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Just over half of surveyed consumers discontinued doing business with a company because they were uncomfortable with their privacy protection, a report from Accenture found. The November 2003 survey of 570 individuals that mixed business marketing executives, privacy officers and customer relationship management executives with consumer respondents revealed that each group often has a different perception of privacy policies and trust issues. 

If you love your New York Times, you're likely to love NYTimes.com too, an Online Publishers Association (OPA) study finds. 

The research, conducted by Frank N. Magid Associates, looked at the behavior and attitudes of consumers who use both the on- and offline versions of a media brand. 

Frequent visitors to media Web sites feel the same emotional connection with the online presence as they do with the offline property, according to the study. Nearly three-quarters (72 percent) of those surveyed enjoy the media brand's Web site; 71 percent trust it; 69 percent look forward to visiting it; 56 percent rely on it; and 47 percent miss it when they can't access it. Related offline properties scored very similarly a couple of points higher in some cases, a few lower in others. 

Moms may be vying with their kids for computer time, but not for work or home related tasks. Research from America Online (AOL) has found that females over 40 years old spend the most time per week playing online games at 9.1 hours, which accounts for 41 percent of their connection time. Comparatively, teens spend 7.4 hours per week playing games, while females under 40 log 6.2 hours. 

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