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Web News & Tips - Issue #289

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Web News & Tips
Published by MateMedia, Inc.
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IN THIS ISSUE:

Become a MateMedia Domain Name Affiliate

Become a MateMedia Small Business Web Hosting Affiliate

Free Webmaster Tools 

Free Scripts for Your Website

3 Reasons Your Website Might Fail To Attract Enough Customers

Web News

A Step by Step Guide to Getting Started on the Web

Recommend this newsletter to a friend

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3 Reasons Your Website Might Fail To Attract Enough Customers

By Mike Cheney


Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.

Reason For Failure No. 1 - The 'I am God'-Syndrome

God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too. 

Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea. 

Reason For Failure No. 2 - 'Build It And They Will Come'

Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong. 

Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you. 

You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology: 

Build it and they will say - 'I can't find it!'

Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company

It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions; 

- Do they offer guarantees of any kind on their results? - Do they proudly display testimonials from satisfied customers on their website? - What is their profile on the web like, can you find them easily? - Do they have detailed case studies explaining how they have helped other businesses? - Do they have a long-standing track record in the industry and wide client-base? - There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company. 

E-mail: michael.cheney@magnet4web.com
Author's URL: http://www.magnet4web.com
You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of 47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

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Web News

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E-tailers and consumers are communicating, but the conversation is sometimes one- sided, according to research regarding feedback best practices and e-mail responses. With Forrester Research projecting U.S. e-commerce sales to grow from $144 billion in 2004 to $316 billion in 2010, merchants who want a piece of the pie will have to improve interaction. 

Internet users will trade personal information for personalized content, a ChoiceStream survey found, and young adults are the most willing to give up the data. 

Culled from the responses of 673 participants during May 2004, the survey was designed to understand how Internet users feel about personalization. The survey found that, on average, 81 percent of the respondents favored personal content. 

Numerous factors drive business success, but many companies are coming up short in one of the more critical elements the workforce. According to an Accenture study that examined high- performance workforce issues, many companies don't feel prepared to compete in an improved economic and business climate. 

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