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Web News & Tips - Issue #297

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Web News & Tips
Published by MateMedia, Inc.
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IN THIS ISSUE:

Become a MateMedia Domain Name Affiliate

Free Webmaster Tools 

Free Scripts for Your Website

Grow Your Business with Affiliate Marketing

Web News

A Step by Step Guide to Getting Started on the Web

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Expand Your Local Business Through the Internet

By J. Stephen Pope


To obtain more local customers for your business, consider expanding your local business through the Internet. Here are some ways of doing so.

1. Online Directories

Even without a website, you can get listed in online directories. Many times these listings are free.

For example, if you operated a restaurant, your being listed in local Internet directories could result in local residents and visitors to the area finding your restaurant.

2. E-mail Newsletter

You could also collect e-mail addresses from existing customers and regularly e-mail them about special events, menu additions, and other promotions. This would keep your restaurant visible in their minds and could result in repeat business and word-of-mouth referrals.

3. Your Own Website

If you have your own website, the opportunities for promoting your business increase. A restaurant could give information about hours, prices, nutritional information, specials, awards, news releases, contests, employment opportunities, and so on.

4. Search Engines

Submit your website to search engines for increased exposure. Some search engines have listings by regional category so that local customers can find you easily.

5. Pay-Per-Click Search Engines

Advertise in pay-per-click (PPC) search engines that use geographical targeting. That way, you are paying mainly for responses from people local to your area.

6. Internet Auctions

Use eBay or other Internet Auctions to reach out to local customers. On eBay, you can mention an item location which will help local people to find you. Not only can you earn some additional income from Internet auctions, but you may gain additional local clients.

By applying these suggestions, you, too, can expand your local business through the Internet.

J. Stephen Pope, President of Pope Consulting Inc., http://www.popeconsultinginc.com/ has been helping clients to earn maximum business profits for over twenty-five years.

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Web News

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Digital music sales are expected to hit high notes in the coming years, but CDs will still be the medium of choice, according to JupiterResearch.

The European digital music market is expected to quadruple from the 10.6 million (US$13.17 million) earned at the end of 2003 to 46.3 million (US$57.5 million) by year-end 2004. The surge will continue through 2009 when digital music revenues reach 836 million (US$1.03 billion), representing 8 percent of the total music market. 

What are the must-have features of the all-in-one handheld gizmo of your dreams?

That what the AvantGo 2004 Mobile Lifestyle survey asked 3,260 early technology adopters in a user survey conducted entirely via PDAs and smartphones over a two-week period this month.

In addition to standard PDA capabilities, messaging, wireless features and music functionalities rank higher on user wishlists than does having an integrated phone. The study also reveals tenacious brand loyalty. Eighty-five percent of Pocket PC owners and 82 percent of Palm owners say they'll stick with the same OS when they purchase a new device.

The Fortune 100 are not the only companies ignoring search engine optimization (SEO). According to a new study from Oneupweb, very few of the top online retailers had well-optimized sites, resulting in some missed opportunities to generate revenue.

Faring only slightly better than the Fortune 100, just a dozen of the first 100 companies profiled in Internet Retailer Magazine's Top 300 Guide had well-optimized sites.

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