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How To Choose A Good Domain Name? by Zac H So now you understand the importance of your own domain name, how can you ensure that you pick a good one? Consider these factors: Good Extension Dot com is still the best. If you are looking for a site only knowing its name but not its extension, would you try xxx.tv first? Few people will do that. So get a .com if at all possible. The same applies to .com.sg. By the way, I don't see much difference between .com and .com.sg for most businesses unless yours has branches in many countries. Then you should, or have to, use respective extensions for each of your offices. But the difference in price of .com and .com.sg is significant. You can get a .com for US$8-10 while a .com.sg will cost you around S$65. Another reason to use .com.sg is that you can hardly find a good one or two word .com nowadays. If you can get a short, eye-catching, crispy .net, it could be as good as a .com. You can get .biz, .info, .us, .tv ...if you have a really good reason, say, your site is all about information, then .info is perfectly ok. Short Short names are easier to remember and have less chance to be miss-typed. So keep it short if possible. One or two words are wonderful - if you can find it. Unless you are to create something similar to Yahoo, your chances of getting a meaningful two word name is next to impossible. But it all depends on your business. In your niche market, you may still work it out. Descriptive A good name should describe exactly what the site is about so that surfers can easily make a decision when they see your site name at search engines and directories. A descriptive name is also easier to market and be remembered as a brand name. Of course, many companies have succeeded using a non-descriptive name like Yahoo. But how did they make these names successful? Through huge marketing campaigns designed to establish brand awareness. Surely it's better to have an instantly-recognizable name than to spend millions to tell people what you do! Keywords A keyword-rich name is much easier to get higher positions at search engines. It's possible for a name to get into top 10 without other optimizations for search engine in a niche market. Of course, keyword-rich also helps to be descriptive. You may have noticed that our domain name SingaporeWebHosting.com is a .com, descriptive and keyword-rich. But it's a bit long because "Singapore" is a long word ;-). And It's really hard to find any meaningful two-word combination of web, hosting, services, and the such. So we decided just make it keyword-rich and descriptive. Where to register your domain name has nothing much to do with where you host your site. So shop around for a good price. Just make sure you can easily change DNS (Domain Name Server) record and point to your web host. Most domain name registration providers allow you do it in a control panel. About the Author Article by Zac Hewlett at Singapore Web Hosting Visit http://www.SingaporeWebHosting.com for more web site design and promotion articles, proven online marketing tips and techniques. |
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