|Web News & Tips - Issue #214
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IN THIS ISSUE:
Become a MateMedia Domain Name Affiliate
Free Webmaster Tools
3 Ways To Become A Super Affiliate
A Step by Step Guide to Getting Started on the Web
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3 Ways To Become A Super Affiliate
By Larry Dotson
1) Community Marketing
Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post. If they read your message and like it, they may click to see what else you have to offer them.
2) Information Marketing
Create a free e-zine. Use your e-zine to advertise the affiliate programs you've joined. Submit your e-zine to online e-zine directories and promote it on your web site. Trade e-zine ads with other publishers. Announce your e-zine to e-zine announce lists.
3) Incentive Marketing
Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined. You could also charge a subscription fee for an upgraded version of it.
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If the last quarter of 2002 is any indication, the Internet advertising market could be looking up. Findings from a collaborative report between Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC) reveal a 2.3 percent increase in revenue from 3Q 2002 to 4Q 2002 — reflecting the first consecutive quarterly increase since the second quarter of 2000.
"The improved performance over the past two quarters reflects a stabilizing online advertising market, highlighted by continued strength in paid-for-search results. The recent upturn, coupled with forecasts of continued expansion of broadband distribution, bodes well for a strong year in 2003," said Tom Hyland, chair, PricewaterhouseCoopers New Media Group.
The U.S. Hispanic online population is muy grande, according to figures from comScore. In January 2003, the U.S. Hispanic online population — which comprises approximately one third of the total U.S. Hispanic population — was measured at 11 percent larger than the total online population of Spain, and 4 percent larger than the total online population of Mexico, Argentina and Colombia combined.
The Internet has brought the luxury market into the average consumer's living room by presenting a showroom for high-end items, such as designer tableware, 800-thread-count sheets, precious art and antiques, that aren't normally found at a local discount retailer. While offline consumers flood malls looking for the lowest prices, other consumers are going online to research and identify luxury items, according to surveys conducted by Unity Marketing that analyze shopping trends.
Online customer service has not met expectations, according to findings from Jupiter Research (a unit of this site's corporate parent), but projections of increased CRM spending through 2003 may aid the market — and ultimately, the customers.
Jupiter's 2003 report on the state of customer service revealed that only slightly more than half (56 percent) were satisfied or very satisfied with help via e-mail, and phone contact has become increasingly important to online consumers.
A staggering 88 percent of the 2,734 interview respondents indicated that they expect a response to their customer service e-mail within 24 hours, with an impatient 13 percent of them expecting a response in less than an hour.
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