|Web News & Tips - Issue #229
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IN THIS ISSUE:
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Key Factors of Online Marketing
A Step by Step Guide to Getting Started on the Web
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Key Factors of Online Marketing
By Geoff Caplan
Marketing is essential to your online presence.
The tactics and strategies used to market your site are more important than ever. Uniqueness, innovation, creativity and targeted messaging must be present.
Its not enough to join the dare to be different crowd in todays hypercompetitive online marketplace. Campaigns must be well designed for creativity and intelligently relate to the needs and interests of targeted markets. Offerings must be actionable and results-oriented. Thats where the effectiveness of a knowledgeable, experienced online marketing services company really comes into play. For best results, the company should be ROI driven and results-oriented.
Identify your target audience and microtarget the strategy for a profound match: their interests to the campaign deliverables. This is amazingly powerful.
The online marketing services company should also provide eCRM (customer relations management) branding and image-building campaigns that leverage the direct response tier of your online marketing program. They should then elevate the program to an entirely new level that includes positive image building and enhanced eCRM.
Make sure your online marketing services provider works closely with its clients to promote positive branding. The benefits are enormous. The best marketing campaigns combine elements of short term conversion and long term branding and enhancement of positive image. We are surrounded by this type of marketing every day in our society CocaCola, McDonalds and many other major brands aggressively promote their brand all of the time. It works!
Other approaches includes incentivicized offers, where and when appropriate. The online marketing services company you work with should have extensive experience to bring these offerings into the fold to immediately stimulate your ROI.
You can realistically take your online marketing to a new level with a coordinated, consistent and targeted multi-service approach.
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C-suite level executives give themselves barely passing grades when it comes to post- 9/11 disaster plans, a joint Harris Interactive/SunGard Availability Services finds. The June 2003 survey of 52 top executives of Fortune 1000 companies revealed that while corporate America has made significant strides in information protection, significant vulnerabilities still exist.
The survey found that on average, executives give their companies a grade of "C+" when it comes to its ability to access business-critical information quickly after a disaster, believing it would take their organizations longer than an average business day to restore critical information systems.
A study shows that software piracy is on the decline in the United States, but it remains a problem that is dragging on the economy and costing jobs.
The U.S. piracy rate dropped two points from 2001, going from 25 percent to 23 percent, according to a new report from the Business Software Alliance (BSA), a Washington, D.C.-based international organization representing software developers. BSA reports that software piracy cost the U.S. $1.9 billion in 2002, up from $1.8 billion in 2001.
Hispanics are the largest U.S. minority group and the Latin influence is becoming a noticeable online presence. In fact, Jupiter Research (a unit of this site's corporate parent) predicts that the number of Hispanic online households will have grown from approximately 5.5 million in 2003 to 8 million or 68 percent in 2007.
Jupiter projects online music will grow from less than $1 billion in 2003 to $3.3 billion in 2008, when the Internet will account for 26 percent of U.S. music spending. Online CD sales will remain essentially flat in 2003, at $750 million.
"While Apple has rekindled interest in digital downloads, total digital sales downloads and subscriptions will not surpass $80 million this year," said Lee Black, senior analyst, Jupiter Research. "The industry is suffering from competition for entertainment dollars, changing demographics, the end of the CD upgrade cycle and piracy," added Black.
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