|Web News & Tips - Issue #233
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Lead Generation Tactic: Plan a Blitzkrieg
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Lead Generation Tactic: Plan a Blitzkrieg
By Robin Johnston
Blitzkrieg is the German word for Lightning Strike. This is a concentrated period of intense and continued attack directed toward a specific objective. In business, that objective is usually a burst of sales resulting from an extraordinary number of customer contacts made in a short time period.
An effective blitzkrieg can develop a number of leads that it would normally take months to develop. Not only can this add a much-welcomed shot of revenue, but it serves as a tremendous motivating force to recharge and realign discouraged sales team members.
Good planning is essential for a sales blitzkrieg. Determine exactly what is to be accomplished by the attack, who is to be contacted, what interested prospects need to do next, and how long the blitz will last. Measure your success, and compare results of everyone making blitzkrieg sales calls. Also be sure to track results from campaign to campaign, and create a benchmark that you can use to estimate the value of future blitzkrieg campaigns.
The best way to ensure a successful campaign is to build your blitzkrieg around a strong hook or message. Tie your call in with a new product or service offering, store opening, sale, or other special event. If there are more people than just you calling, motivate your team by providing incentives for developing certain numbers of leads or reaching pre-determined sales volumes.
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Nokia leads the burgeoning worldwide mobile handset industry, capturing well over one-third of the market, according to data from Gartner, Inc. Nokia exhibited more than 17 percent growth in the second quarter of 2003 over the same period in 2002, while the industry grew 12 percent overall.
While Nokia's growth is formidable, competitor LG has shown a 41 percent spurt, increasing its market share to nearly 4 percent of worldwide sales. Nokia's closest competitor, Motorola, trails with over 14 percent of the market dropping from 17 percent in 2Q02 largely due to the outbreak of severe acute respiratory syndrome (SARS) in its largest market, China.
Executives are showing signs of opening up the coffers for more spending but they're looking towards the future, not fixing the problems of today. And that's becoming a mixed blessing for IT staffs around corporate America.
Despite a growing backlog for software application support in large enterprises, most executives are slow to beef up their budgets, though a modest gain in several surveys show promise for the coming months. Analysts agree it's encouraging news for the industry, but whether IT budgets are resurgent or just going through a hiccup in the normal flatline of budget projections remains to be seen.
Thanks to the havoc that Sobig-F and the Blaster worms wreaked, August reportedly has gone down as the worst month in digital history for virus attacks.
In August 2003, viruses, along with overt and covert hacker attacks, caused $32.8 billion in economic damages, according to a report from mi2g, a digital risk assessment company based in London. Mi2g also notes that the Sobig virus alone accounted for $29.7 billion of economic damages worldwide.
Diverse demographic groups are catching on to something that young males knew all along game playing is fun. Research from an Entertainment Software Association (ESA) survey, conducted by Peter D. Hart Research Associates, Inc., found that a range of age groups are getting in on the action, and the activity is becoming quite popular with women.
The ESA, formerly the Interactive Digital Software Association (IDSA), found an increase in the number of 50+ game players at 17 percent up from 13 percent in 2000 with the average gaming age at 29. The average age of the gamer in 2000 was 28.
A room with a view and high-speed may become a standard request among travelers. Research from In-Stat/MDR indicates that the hotel broadband market is positioned for future growth, and Pyramid Research expects hotels to become the new U.S. hotspot.
In-Stat/MDR reports that, despite the downturn in the travel industry, hotels now perceive broadband as a necessary service offering to remain competitive in the current environment. As a result, there has been a significant shift in the market from being a service provider driven one to what is now a demand driven business, both on the part of the guest and hotel.
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