|Web News & Tips - Issue #237
Web News & Tips
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Become a MateMedia Small Business Web Hosting Affiliate
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10 Ways to Advertise Your Business For Free
A Step by Step Guide to Getting Started on the Web
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10 Ways to Advertise Your Business For Free
By Kenia Morales
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.
2. Word of mouth never fails, so tell your friends to tell their friends.
3. Make a cookie, candy or fruit basket and take it to your local store with your business cards.
4. Exchange links with other sites.
5. Post your brochures business cards at your local bulletin board.
6. At a restaurant when tipping include your card.
7. Send a press release to your local newspaper.
8. Submit your site to search engines and directories.
9. Give out free samples, promotional products, e-books etc.
10. Write articles for others to use on their website and newsletter include your web site URL and a brief description of your services/products.
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Big growth, big problems, small businesses are saying, with more than three-quarters of survey participants expressing concerns about managing a burgeoning business. Of the 2,400 owners of U.S. industrial small businesses — including distributors, manufacturers, service companies and their suppliers — that were surveyed during Spring 2003 by Thomas Regional, 78 percent are optimistic about growing over the next 12 months, but they are seriously concerned about effectively managing their expansion.
More than half (53 percent) of the respondents expected to increase their workforce, and In-Stat/MDR estimates that nearly 38 million jobs will be provided by the roughly 2.4 million small businesses that will be in operation by the end of 2003.
Many Canadians log on, log off, log on, log off, and log on again, according to research from The Yankee Group that finds 48 percent of the nation's users access the Internet at least three times per day. Furthermore, 71 percent of those spend at least 15 minutes online during each session, and 5 percent of Canadians report they stay connected to the Internet throughout the day.
Combine phenomenal increases in buying power, a growing population, and rising Internet penetration, and find a valuable demographic market. The African-American community is becoming a strong online presence, and creating its own unique identity.
Research from Selig Center for Economic Growth, Terry College of Business, The University of Georgia indicates that the nation's black buying power will surge from $688 billion in 2002 to $921 billion in 2008 when almost nine cents of every dollar spent will be from an African- American consumer.
Advertisers plan to put significantly more money into rich and streaming media in the next year, but concerns about return on investment and high costs are still stumbling blocks, a survey found.
Jupiter Research (a unit of this site's corporate parent) came up with the results by interviewing 579 U.S. advertising executives in August 2003.
Asked what percentage of their online ad budgets they expect to spend on rich and streaming media in the next year, 42 percent of advertisers said spending would fall between 1 to 19 percent. Only 36 percent said last year's spending was in that range.
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