|Web News & Tips - Issue #247
Web News & Tips
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IN THIS ISSUE:
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Become a MateMedia Web Hosting Affiliate
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5 Extraordinary Ways To Warm-up Your Sales
A Step by Step Guide to Getting Started on the Web
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5 Extraordinary Ways To Warm-up Your Sales
by Larry Dotson
1) Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc. One of the best ways is to make your product collectable. You could offer one version of your product with a serial number, then the next version with a different serial number, and so on.
2) Offer a free trial of your product for a set period of time. Don't charge or bill your customers until they have decided to buy it. That should remove any perceived risk for them. For example, if you gave a person a sample of your membership web site and they liked it, they would probably join and pay for a full membership.
3) Find out your competition's weakness and use it as your "Unique Selling Proposition". It's the reason why people buy your products and not theirs. For example, if your competitor doesn't offer free bonuses, you could. Another example, if they don't offer a guarantee, you could.
4) Give a money-back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee's time limit to 60 days, 3 months, 1 year, or a lifetime.
5) Tell your readers they'll receive surprise bonuses. This'll raise your readers' curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?
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Shoppers got busy during November 2003 by spending 55 percent more online than they did in the same period last year. Among the most popular items consumers spent their $8.5 billion were videos and DVDs, books, music, and toys and video games (hardware and software).
The findings, based on a collaborative report from Goldman, Sachs & Co., Harris Interactive, and Nielsen//NetRatings, revealed that while shoppers spent the most money on apparel/clothing during November 2003 — $1.6 million — videos and DVDs showed the highest growth over last year — 133 percent.
Persistence is paying off in the battle between the record industry and music sharers, as Ipsos- Insight determined that there has been a growing willingness among Americans to pay for their tunes.
The firm's research revealed that the number of paying music downloaders doubled in the first half of 2003 — coinciding with the Recording Industry Association of America's (RIAA) announcement that they intended to begin prosecuting file-sharers and the release of Apple's iTunes music store.
Internet users who have opted in to receive regular e-mail from a business derive more satisfaction from the relationship than those who do not, according to a consumer poll from e-mail firm Bigfoot Interactive.
Bigfoot reported 94 percent of Web users receiving account services e-mail from a credit card issuer express overall satisfaction with the company, compared to 89 percent of general respondents. The poll was the first in a series of polls Bigfoot plans to conduct to look at e-mail and the consumer experience in several industry verticals.
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