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Web News & Tips - Issue #259 $7.00 per month web hosting from MateMedia Web News & Tips Published by MateMedia, Inc. Your Partner on the Web Providing quality Web services at affordable prices since 1995 MateMedia provides the following services: * Small Business Web Hosting (Shared & Managed Dedicated Servers) * Web Design & Development - Custom Web Applications * Database Development & Hosting * Website Maintenance & Webmaster Services * Search Engine Promotion (Optimization & Submission) * E-Commerce - Shopping Carts - Sample Shopping Cart * Domain Name Registration * Domain Name Affiliate Program * Web Hosting Affiliate Program * FREE Website when you order a web hosting account! For more information about our services email sales@matemediainc.com or call us at 877-309-7521 - Read what our clients have to say about us IN THIS ISSUE: Become a MateMedia Domain Name Affiliate Become a MateMedia Web Hosting Affiliate Free Webmaster Tools Free Scripts for Your Website Top 5 Niche Marketing Tips Web News A Step by Step Guide to Getting Started on the Web Recommend this newsletter to a friend Advertise in Web News & Tips $7.00 per month Small Business web hosting from MateMedia Top 5 Niche Marketing Tips By Mike Merz Defining, and targeting, specific niches to sell to is easily the best way for the online small business owner to compete ... and profit. Here's 5 tips to making the most of your niche marketing campaigns ... 1) Define your niche market. What, specifically, do your current customers have in common? In what unique way do you satisfy the needs of the aforementioned, compared to your competitors? 2) Find out what your niche market buys and wants. The best way to find out is to ... ask them! Add a survey to your site, send one out to your lists, visit niche related forums, bulletin boards, and newsgroups and post your queries. 3) Offer the products your niche wants. Develop your own product/service, or find existing ones, that satisfy the needs you've defined from your research. 4) Get focused! Create your unique selling proposition, site content, and advertising campaigns based solely on these specific demographics. 5) Research, test, track ... continuously. It's important that you stay on the cutting edge of anything and everything that appeals to your niche. Everyone wants 'the inside line' to the latest trends, and those on the horizon ... it's up to you to deliver. Include these five tips in your niche marketing plan, and I'm sure you'll see positive results. ;) E-mail: Mike@im4newbies.com Author's URL: http://www.im4newbies.com Mike Merz is the owner/webmaster of Internet Marketing For Newbies LLC, publisher of The IM4Newbies Update, administrator of The IM4Newbies Internet Marketing Forum, and has had articles published on many of the internet's most popular sites, his main focus being Internet Marketing start up consultation, specializing in affiliate program related campaigns. Mr. Merz retired the #1 rated Internet Marketing expert of now defunct AskMe.com, and is a featured contributor for DEMC E-Magizine. $7.00 per month web hosting from MateMedia Increase your rank in the search engines! Check out our new search engine optimization plans Become a MateMedia Web Hosting Affiliate Web News $7.00 per month web hosting from MateMedia E-tailers are becoming the online success model, according to the annual American Customer Satisfaction Index (ACSI) report, which is produced by the University of Michigan in partnership with the American Society for Quality and the CFI Group, along with ForeSee Results, and Market Strategies Inc. Using a 100-point scale that quantifies customer satisfaction, the report found that e-commerce continues to rate higher than other industries, while also outpacing the national average of all the measured groups. The e- commerce aggregate for the fourth quarter of 2003 was 80.8 — 4.1 percent higher than Q4 2002. The national aggregate was indexed at 74, trailing behind the financial/insurance aggregate (74.7), and the retail aggregate (75). Cable television may have more customers, but direct broadcast satellite (DBS) providers have more satisfied customers, according to Leichtman Research Group, Inc. (LRG). The analysis of more than 1,600 U.S. households revealed that a full 70 percent of DBS subscribers reported high satisfaction rates, compared to 53 percent of cable subscribers. "At the core of the high satisfaction is that the consumer made a choice to get DBS (which they often don't feel with cable) and the service has generally lived up to expectations," commented Bruce Leichtman, president and principal analyst, LRG. Copyright 2000-2004 MateMedia, Inc. |