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Web News & Tips - Issue #261 $7.00 per month web hosting from MateMedia Web News & Tips Published by MateMedia, Inc. Your Partner on the Web Providing quality Web services at affordable prices since 1995 MateMedia provides the following services: * Small Business Web Hosting (Shared & Managed Dedicated Servers) * Web Design & Development - Custom Web Applications * Database Development & Hosting * Website Maintenance & Webmaster Services * Search Engine Promotion (Optimization & Submission) * E-Commerce - Shopping Carts - Sample Shopping Cart * Domain Name Registration * Domain Name Affiliate Program * Web Hosting Affiliate Program * FREE Website when you order a web hosting account! For more information about our services email sales@matemediainc.com or call us at 877-309-7521 - Read what our clients have to say about us IN THIS ISSUE: Become a MateMedia Domain Name Affiliate Become a MateMedia Small Business Web Hosting Affiliate Free Webmaster Tools Free Scripts for Your Website 4 Ways to Turn Customer Respect Into Higher Sales Web News A Step by Step Guide to Getting Started on the Web Recommend this newsletter to a friend Advertise in Web News & Tips $7.00 per month web hosting from MateMedia 4 Ways to Turn Customer Respect Into Higher Sales By Lisa Sparks It's so tempting. You know your product or service is the best for your prospects and you just want them to buy it. I know. I feel that every day. If only we could flip a switch that would convince them we are the best option to solve their business woes. One of the most effective writing tools I've used to increase sales has been options. No, not stock options, but giving the prospect choices. It's like an exchange: You give them respect in exchange for their trust, which inevitably translates into sales. Here's how to use options to turn prospects into customers: 1. Let them know what's out there. You want your prospects to know they have a choice. Of course you don't want to play up the competition. But reveal there are others out there, offering a product that may not be in their best interest. You don't have to name names or trash the competition. In fact, doing that kills sales. 2. Reveal how they can do better. People always want to improve. Why do you think the self-help section of your local bookstore is the largest? It's the same in business. Your product or service is better than the others. Tell the prospect how, why and where. Show them how much better they could be doing if only they had what you're offering. 3. Consider making suggestions, not commands. Another way to give the reader options is to offer suggestions. They can be subtle, nothing brash. Just make sure you're giving them cutting- edge information without being forceful, arrogant or insulting. 4. Focus on being as objective as possible. Of course readers know you're selling something. You can still be objective by taking the reader's side. Empathizing with their "tough" decision and saying you've been there and you know what it's like. Then discuss how your product/service can make their buying decision so much easier. Bottom line: It's all about showing the reader you value them. You know they have choices and you're showing them why your product is the best choice. Author's URL: http://www.integritywriting.com Lisa Sparks is president and founder of Integrity Writing, Inc. a marketing communications firm specializing in e-mail newsletters, brochures, advertisements and sales letters. She has more than 13 years of marketing experience. $7.00 per month web hosting from MateMedia Increase your rank in the search engines! Check out our new search engine optimization plans Become a MateMedia Web Hosting Affiliate Web News $7.00 per month web hosting from MateMedia Cell phones have transitioned from accessory to necessity for the portion of the population who rely on the mobile devices as their primary phone connection. In-Stat/ MDR reports that a significant number of U.S. consumers have cut the cord on their landline phone, and the percentage is expected to more than double by 2008 to nearly 30 percent. Congratulations are in order for the e-commerce industry, as the Census Bureau of the Department of Commerce found that year-over-year online retail sales were up by more than 25 percent. The preliminary figures revealed that e-commerce accounted for 1.9 percent of total retail sales in the fourth quarter of 2003, resulting in revenues of more than $17.2 billion. A collaborative report from Vividence and PhoCusWright Inc. revealed that online travel agencies led its offline counterparts by an almost 2-to-1 margin for vacation package planning. The November 2003 study of 1,500 vacation-planning Internet users revealed that the Internet figures prominently into their decision-making, with some consumers opting for ready-made travel packages. Copyright 2000-2004 MateMedia, Inc. |