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Web News & Tips - Issue #262 $7.00 per month web hosting from MateMedia Web News & Tips Published by MateMedia, Inc. Your Partner on the Web Providing quality Web services at affordable prices since 1995 MateMedia provides the following services: * Small Business Web Hosting (Shared & Managed Dedicated Servers) * Web Design & Development - Custom Web Applications * Database Development & Hosting * Website Maintenance & Webmaster Services * Search Engine Promotion (Optimization & Submission) * E-Commerce - Shopping Carts - Sample Shopping Cart * Domain Name Registration * Domain Name Affiliate Program * Web Hosting Affiliate Program * FREE Website when you order a web hosting account! For more information about our services email sales@matemediainc.com or call us at 877-309-7521 - Read what our clients have to say about us IN THIS ISSUE: Become a MateMedia Domain Name Affiliate Become a MateMedia Web Hosting Affiliate Free Webmaster Tools Free Scripts for Your Website Advertising Online Means Advertising For a Long Time Web News A Step by Step Guide to Getting Started on the Web Recommend this newsletter to a friend Advertise in Web News & Tips $7.00 per month Small Business web hosting from MateMedia Advertising Online Means Advertising For a Long Time By Kathy Burns-Millyard Advertising Online Means Advertising For a Long Time Many newcomers to the Internet don't realize it -- but once information is made available online, it tends to stay around for a very long time. This can be both bad and good for a small Internet business owner. If you write and distribute an article today for instance, chances are that article will still be alive somewhere on the web ten years from now. This is great, because it provides continuous advertising for you without any additional effort or expense on your part. If that article points to a website that you no longer own in ten years though, that's traffic - and potential sales - that you'll be losing. Now, on the flipside let's say you get into a heated argument with someone on a public discussion board. Once it's all said and done, you may feel silly or wish you could erase everything you said. Chances are though, that the discussion was recorded somewhere else on the web... and everything you wish you hadn't said can come back to haunt you for many years to come. I personally love the long-lasting effect of distributing information on the web. Whether via discussion group postings or article distribution - I'm thrilled to see these items still in place, and still generating traffic, years later. I ran into this phenomena just this past weekend. You see, back when I started my business in 1997, I offered web design and programming. As part of my learning and growth, I created and enhanced a few minor scripts that I used frequently for client sites. Since I saw these as minor tools, and a way to generate traffic to my websites, I made the scripts freely available to anyone who wanted them. I quickly forgot about these scripts as my business grew and evolved away from the design and programming services. Imagine my surprise and delight this weekend though, when I just happened to glace at the website traffic stats of my oldest, and very first, domain name. There were visits to my site from these really old scripts! Upon further inspection, I discovered more. Not only were these old scripts sending traffic to my site... articles, poetry and discussion board posts from 1997 & 1998 were bringing me traffic too. Things that took me less than an hour to create each, are still paying off 6 years later. If that's not return on investment, I don't know what is :) So, keep this in mind when you advertise online. Whether you advertise by creating articles, giving something away free, or simply joining in on public discussion lists... that advertising can follow you for many years to come. Make sure it's good! E-mail: freecontent@electronicperceptions.com Author's URL: http://www.SasEz.com $7.00 per month web hosting from MateMedia Increase your rank in the search engines! Check out our new search engine optimization plans Become a MateMedia Web Hosting Affiliate Web News $7.00 per month web hosting from MateMedia A Pew Internet & American Life Project report of more than 1,500 Internet users found that 44 percent have contributed material to the Internet, which translates to roughly 53 million individuals. Of those that published something online, 21 percent have uploaded photographs; 10 percent have posted to newsgroups; and 13 percent maintain their own Web sites. The controversy over file-sharing has not deterred the 20 percent who said they have allowed others to download music or video files from their computers. Cell phones have transitioned from accessory to necessity for the portion of the population who rely on the mobile devices as their primary phone connection. In-Stat/ MDR reports that a significant number of U.S. consumers have cut the cord on their landline phone, and the percentage is expected to more than double by 2008 to nearly 30 percent. Copyright 2000-2004 MateMedia, Inc. |