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Web News & Tips - Issue #269 $7.00 per month web hosting from MateMedia Web News & Tips Published by MateMedia, Inc. Your Partner on the Web Providing quality Web services at affordable prices since 1995 MateMedia provides the following services: * Small Business Web Hosting (Shared & Managed Dedicated Servers) * Web Design & Development - Custom Web Applications * Database Development & Hosting * Website Maintenance & Webmaster Services * Search Engine Promotion (Optimization & Submission) * E-Commerce - Shopping Carts - Sample Shopping Cart * Domain Name Registration * Domain Name Affiliate Program * Web Hosting Affiliate Program * FREE Website when you order a web hosting account! For more information about our services email sales@matemediainc.com or call us at 877-309-7521 - Read what our clients have to say about us IN THIS ISSUE: Become a MateMedia Domain Name Affiliate Become a MateMedia Small Business Web Hosting Affiliate Free Webmaster Tools Free Scripts for Your Website Basic Search Engine Promotion Web News A Step by Step Guide to Getting Started on the Web Recommend this newsletter to a friend Advertise in Web News & Tips $7.00 per month web hosting from MateMedia Basic Search Engine Promotion By Jim Edwards I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?" What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!" People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work. Three types of "Search engines" abound on the Internet. They include true search engines, directories, and links pages. At last count approximately 10,000 sites referred to themselves as search engines, though only about a dozen sites rate your attention since they drive 97% of the Internet's search traffic. These sites include Google, Yahoo!, Overture, MSN, AltaVista, AllTheWeb, Lycos, DMOZ, and a few others. When a visitor logs onto a search engine looking for information, they enter "keywords" about the subject in hopes of obtaining a list of relevant websites. Each search engine or directory operates with its own rules about judging a site's relevancy to a keyword search. They look at text on the web page (body text) as well as words you can't see which reside in the actual code of the web pages. This code includes such things as alt tags, title tags, and others. Depending on the search engine, what you can't see may represent a far more important part of ranking well than the words appearing on the page. Search engines look at how many times a keyword shows up in the various parts of your website as well as actual location on the page. Assuming that an important subject for your pages would appear at the beginning of a page, those web pages starting with the keyword should rank better than those that don't. Also, in many cases, the more websites linking to your site will drastically impact your rankings. Entire books and websites exist to teach eager website owners how to pump up their rankings on all the various search engines, however these promotion tips will serve you well in your quest for the "Top Ten!" ** See what others have done for maximum exposure! Go to the various search engines and perform a search under which you would like to appear. Dissect those pages to find the common elements that make them show up. ~ How often and where do the keywords appear on the page? ~ How many words on the page in total? ~ Do they put keywords in their hypertext links? ~ How many other sites link to them and could you easily get a link from those sites too? ** Beware of registration vs. promotion Plenty of companies will "register" your website with thousands of search engines for about $50-$100. But simply submitting to the search engines won't do much for you. Without the proper structure in your website, only sheer luck will cause your site to pop up in the top ten! E-mail: ebookcoach@7dayebook.com Author's URL: http://www.thenetreporter.com Author and co-author of several highly successful ebooks, including "How to Write and Publish your own eBook... in as littl as 7 Days" http:// www.7dayebook.com. Writes a syndicated offline Newspaper Column - http://www.thenetreporter.com - focusing on ebooks, tips, tricks, expert interviews, & more! $7.00 per month web hosting from MateMedia Increase your rank in the search engines! Check out our new search engine optimization plans Become a MateMedia Web Hosting Affiliate Web News $7.00 per month web hosting from MateMedia The Internet equals profits for more than half of the 400 small businesses (SBs) that participated in an eBay-commissioned survey, conducted by ACNielsen, and a small portion reported that without the Web, they wouldn't have a business. While 51 percent of the respondents indicated that the Internet has improved their profitability, 58 percent said the medium has helped their businesses grow or expand. Fully one-third of the survey participants, which included merchants who have used eBay, sell goods and services online, and 15 percent said the Internet is essential to their survival. Online advertising can lift offline sales by as much as 12.5 percent, according to studies conducted by MSN and four consumer packaged goods giants. The studies found that people who saw online ads for specific products bought from 7 percent to 12.5 percent more of the products touted than the people who saw unrelated ads. Each of the studies involved 2,000 people in locations across the United States. Portal giant Yahoo! is shelling out $579M (475M Euro) in cash to buy European comparison shopping site Kelkoo and establish a firmer foothold in the region. Copyright 2000-2004 MateMedia, Inc. |