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Web News & Tips - Issue #278 $7.00 per month Small Business web hosting from MateMedia Web News & Tips Published by MateMedia, Inc. Your Partner on the Web Providing quality Web services at affordable prices since 1995 MateMedia provides the following services: * Web Hosting (Shared & Managed Dedicated Servers) * Web Design & Development - Custom Web Applications * Database Development & Hosting * Website Maintenance & Webmaster Services * Search Engine Promotion (Optimization & Submission) * E-Commerce - Shopping Carts - Sample Shopping Cart * Domain Name Registration * Domain Name Affiliate Program * Web Hosting Affiliate Program * FREE Website when you order a web hosting account! For more information about our services email sales@matemediainc.com or call us at 877-309-7521 - Read what our clients have to say about us IN THIS ISSUE: Become a MateMedia Domain Name Affiliate Become a MateMedia Small Business Web Hosting Affiliate Free Webmaster Tools Free Scripts for Your Website 9 Tactics That Can Amplify Your Press Coverage Web News A Step by Step Guide to Getting Started on the Web Recommend this newsletter to a friend Advertise in Web News & Tips $7.00 per month web hosting from MateMedia 9 Tactics That Can Amplify Your Press Coverage By David Lamont These straightforward tactics can amplify your press coverage by generating more column inches or air time. Photos and graphics. A good or interesting photograph (or video) can win you significantly more editorial space and you can bet most people will look at the picture before the read the text. Offer a briefing or interview. Talk to the writer as she is writing the story. You can suggest interesting angles and provide informationthey did not get elsewhere. Leverage your advertising dollars into editorial coverage. Recycling PR wins When you win a good piece of publicity, you can amplify your success using the following tactics: A press release. If you won an award or some other kind of significant endorsement, put out your own press release to announce it. You don't necessarily have to put this release on a costly news wire. You can post it as an advisory on your web site and send it to your organization's mail list. Go local. If a prominent national publication or broadcaster carries a story on you, send a short release about it to your local newspapers, trade publications and chamber of commerce newsletters. "Local boy does good" stories are quite popular. Add to the story. Write a letter to the editor of the publication that just printed the story and elaborate on a few of the points that were made in the article. Post it on your web site. Prominently quote the bits of the article that you like and provide a link to the actual article (most print publications, and even broadcasters, have the same stories online). Distribute reprints and copies. Most publications (incl. broadcast media) offer a reprint service (for a fee). You can include reprints with your sales collateral and distribute them by mail, at events and speaking engagements. If you sell through a channel make sure the sales team of your channel partners also get copies. Laminated copies can be used as "shelf talkers" in retail outlets. Merchandising. If you won a significant endorsement (e.g. an award) you could let potential customers know by using the award icon on product packaging, price lists, employee t-shirts, etc. E-mail: dkatt@marketingsage.net Author's URL: http://marketingsage.net MarketingSage helps businesses increase revenue, launch new products, generate publicity, and establish new sales channels by providing the additional brainpower, bandwidth, IT sales experience, tools and contacts. Their mini-course on marketing tactics is available FREE by email. $7.00 per month web hosting from MateMedia Increase your rank in the search engines! Check out our new search engine optimization plans Become a MateMedia Web Hosting Affiliate Web News $7.00 per month web hosting from MateMedia Corporations are planning to pour money into the Web as a JupiterResearch survey found that major site development initiatives are underway for 2004. Nearly half of the surveyed corporations have two to four major Web site implementations planned for 2004, and nearly one-quarter are prepared to spend at least $1 million on their company's Web site operations, compared to 20 percent in 2003. Wireless phone owners are embracing a myriad of mobile services, according to research from Enpocket. Based on 1,000 telephone interviews from February 2004 to April, the survey revealed that the mobile usage gap between the UK and U.S. was narrowing, despite the UK's earlier adoption of some services. Currently a cultural phenomenon in the UK, text messaging is catching on with U.S. mobile phone users. More than one-third, or roughly 38 million, of U.S. wireless phone owners use SMS, and increased usage will likely spur further adoption. Already spending more time online than their heterosexual counterparts, gay, lesbian and bisexual (GLB) Internet users are also more likely to log on for political news, and they are more influenced by online advertising. As a result, active Internet usage combined with high voter registration numbers and above-average median household income makes the GLB community attractive to both political candidates and advertisers. Copyright 2000-2004 MateMedia, Inc. |
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