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Web News & Tips - Issue #285 $7.00 per month Small Business web hosting from MateMedia Web News & Tips Published by MateMedia, Inc. Your Partner on the Web Providing quality Web services at affordable prices since 1995 MateMedia provides the following services: * Web Hosting (Shared & Managed Dedicated Servers) * Web Design & Development - Custom Web Applications * Database Development & Hosting * Website Maintenance & Webmaster Services * Search Engine Promotion (Optimization & Submission) * E-Commerce - Shopping Carts - Sample Shopping Cart * Domain Name Registration * Domain Name Affiliate Program * Web Hosting Affiliate Program * FREE Website when you order a web hosting account! For more information about our services email sales@matemediainc.com or call us at 877-309-7521 - Read what our clients have to say about us IN THIS ISSUE: Become a MateMedia Domain Name Affiliate Become a MateMedia Web Hosting Affiliate Free Webmaster Tools Free Scripts for Your Website 5 ways to get more results from your web copy Web News A Step by Step Guide to Getting Started on the Web Recommend this newsletter to a friend Advertise in Web News & Tips $7.00 per month Small Business web hosting from MateMedia 5 ways to get more results from your web copy By Vanessa Selene Williams 1) Don’t just emphasize benefits. Emphasize value as well. Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, let’s pump up the copy with some value in dollars and cents. Announcing Popcorn Facials. An innovative new scrub that uses the exfoliating power of popcorn to smooth away your wrinkles and dead skin cells. With Popcorn facials, your skin will look sexier, younger, not to mention yummier in a matter of days instead of weeks. Best of all, as a new customer, you’ll receive this popcorn facial mask for only $4.95…that’s an astounding $10 worth of savings. 2) Keep it short. Keep scrolling to a minimum. The more they have to scroll, the more customers you’re likely to lose. If you have long pages of copy and pictures, consider breaking it up into separate pages. Or, you can place internal links within the copy. Alternatively, you can place a table of contents at the beginning -- Anything that’ll keep your customers from strolling because of excessive scrolling. 3) Be eye-friendly. Nothing instills eye fatigue like a block of seemingly endless black and white text. You can beat this by including bullets, pictures, indented paragraphs, etc. White space breaks your copy into more manageable chunks. Your reader will be grateful and more likely to read your copy because the task won’t seem as daunting. 4) Get attention with your headlines. Think of your headlines as shortcuts. At first glance, these informative nuggets should give your customers a one-sentence summary echoing your customers' thoughts, “How does this benefit me?” Without the headlines, your readers will be likely skip over the most important information in your copy. 5) The golden rule of copywriting...Tell them what to do! A necessity, it may seem pushy but a call to action is a must needed statement in your copy. It should tell the reader not only what to do, but also how to do and when to do it. For instance, instead of saying click here say, “visit this site today for the latest advice and best tips on how to lose 5 lb in less than a week…” The more specific you are the better. E-mail: vsw@vswilliams.com Author's URL: http://corp.vswilliams.com Vanessa Selene Williams an independent writer who writes for consumer magazines as well as for small businesses and corporations. Visit her online at http://corp.vswilliams.com. $7.00 per month web hosting from MateMedia Increase your rank in the search engines! Check out our new search engine optimization plans Become a MateMedia Web Hosting Affiliate Web News $7.00 per month web hosting from MateMedia What Americans are not seeing in the mainstream media they are finding online, according to research from The Pew Internet & American Life Project that reveals the Internet is becoming a source of graphic or disturbing images. Recent events in Iraq, such as murder, prison abuse, and graphic depictions of wartime, have been widely available online, and, in some cases, Internet users are seeking them out. The global wireless market is expected to add an average of 186 million new subscribers each year, according to In-Stat/MDR, resulting in a total population of more than 2 billion by 2007. Estimates from The Yankee Group are slightly more conservative, putting the number of global mobile users at 1.78 billion by the end of 2007. While Voice over Internet Protocol (VoIP) may be making headlines in the tech industry, the majority of U.S. and Canadian Internet users are still largely unaware of this method of communication. Copyright 2000-2004 MateMedia, Inc. |
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