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What is Search Engine Optimization? Did you know that 90% of Internet surfers use search engines such as Google and Yahoo to locate particular products and services? In order for these surfers to find your Web site, it has to be optimized correctly for the search engine spiders to recognize it. Once your site is optimized, your company's Web presence on Internet search engines will increase significantly. Most people new to Internet advertising are under the false assumption that once they submit their site to a list of search engines, they will get high rankings. In reality, search engine optimization goes far beyond that. Below are just a few tips on basic search engine optimization. Search engines rank sites by relevancy and will consider a variety of factors when ranking a Web site, including: Meta tags: In order for Meta tags to be effective, they need to correspond to the Web page they are associated with. To do so, your Meta tags must equal the content on the page and not over glorify what the site is about. Web site content: Search engines rank Web sites based on how much content they have and how relevant it is to the search term query. Site design: Your site should be easy to navigate for users and search engine spiders alike. You can do this by adding a static navigation links on each page. We get results! Check out some of the #1 rankings in Google that we got for our clients Back to search engine optimization plans |
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